![]() ![]() Indeed, at the 2012 X-Games, Hot Wheels showed off a six-story double loop, infusing the audience with the same wonderment they felt as kids playing with Hot Wheels in their basements. "What's a large Hot Wheel without a life-size orange track?" asks Leno. The company has also made 19 life-size replicas of some of the more popular designs. The most expensive, the VW Beach Bomb, sold for a record of $72,000. Since 1968, over 10,000 unique models have been produced. Designers individually sketch out and digitize each one's specific 3-D shape before it is manufactured. Today, Hot Wheels generates the most revenue of any toy in the world.Īs Chris Downs, the senior vice president and global brand general manager of Hot Wheels, explains, what makes the cars so attractive to kids is their distinctness. ![]() Then, in 1968, Mattel began selling Hot Wheels, and the cars quickly became the world's top-selling toy. ![]()
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